Last week I was invited to be on a panel of bloggers to talk about all things hair and the blogosphere. On a hot Monday afternoon after a long morning of filming in South London I headed on over to Dalston, down a hidden road to find a little hairdressing gem called Colour World. A converted road had been turned into a maze full of cool urban brick rooms decked out in light bulb letters and confetti balloons…it was Instagram heaven! Alex, Gabriella and I had been invited by Revlon to chat in their own private room…I’m a bit biased but their room was definitely the best looking.
WHAT WE CHATTED ABOUT
We were invited to chat about the hair world and its connection to bloggers, or how they could in fact begin to connect. All of the questions that Laura from Little Light PR asked us were very interesting. Laura touched on topics like, how to reach out to bloggers and where bloggers and our audiences seek for hair inspo.
MY TOP SOCIAL MEDIA TIPS
• Turn your Instagram account into a business account (in your settings).
This way you can see when your followers are most active, where your followers live (city/country) and how old your audience is.
• Selfie Corners.
I do think that hairdressing salons need better lighting and a fab and super cool selfie corner. If salons want to grow their audience and have great content to regram and share across their social then they need their clients to take great photos. I find that salons currently do not have very good lighting and do not make for a great selfie atmosphere to show off what you have had done.
• Pinterest is worthy.
Pinterest should definitely be utilised by bloggers and hair dressers alike. Pinterest is a fabulous place to scroll through to find inspiration. The great thing about Pinterest is that with every photo of your own that you “pin” it can be hyperlinked back to your own site thus diverting more traffic and more business your way.
Watch our debate here.