HOW TO PLAN YOUR BLOG CONTENT

This post seems a little conflicting considering that I spent a week off blogging. I have had a seriously busy couple of weeks with planning our house move. We have only just put it on the market but, oh boy, we interviewed those estate agents with no shame haha. Anyway, until we sell I have a little more time on my hands and I am back to blogging 3 times a week…fingers crossed. I am often asked how I plan my blogging content, so I am here to help you in any way I possibly can. Feel free to comment below with any extra questions and I will get back to you as quick as possible.

BLOGGING DIARY

Even though most of my work is online and inputted through a computer/phone I am a huge fan of pen and paper. Even to this day I always buy a paper yearly diary and if you read my working from home tips with Paperchase you will already know that I am a huge fan of notebooks. In the last couple of years, since I began being more professional with my blogging approach I started using a blogging diary as well as my day to day work diary. This diary, as you can see in the images at the bottom of my post, is a month view. This layout enables me to see every day and write in what I am going to blog about. I write down the potential blog title and which category it will sit in. I can then workout if I have concentrated too heavily on one category that month and try to plan more content in other categories, although I don’t push myself to do this as I always want to write about what I am passionate about.

SPECIAL DAYS

At the beginning of each year (sometimes at the beginning of each month if I am being a little less organised) I will sit down with my blogging diary and write in the dates of special occasions which can help stimulate my creative brain into producing time relevant content. For example Valentines Day, Easter, Christmas, Mother’s/Father’s Day, National Women’s Day etc. Then I will jot this down in the correct day and write a note in the diary about a month in advance to start planning the content. For any national popular occasion you want to release your content in advance otherwise it can be obsolete. For example, with my Mother’s Day Gift Guide, I released it two weeks before the actual date to give my readers time to possibly buy what I am suggesting. I start collecting a list products, events and calling in samples about a month in advance to give me time to take the pictures and write my post.

BOOK OF IDEAS

The way that I never run out of blog content ideas is by having a long list of blog title ideas in my notes section of my phone and a notebook. My phone is an easy place to quickly jot down ideas when I am out and about and getting inspired by my surrounding. My notebook of ideas is split into the categories of my blog. I get inspired by so many things, reading magazines, reading blogs, reading newspapers and often the questions I get asked by readers. A really great way I find to fill up my blog ideas notebook is when big influencers like Zoella or Tanya Burr put out an Instagram or Twitter post asking their followers to ask them questions for their Q&A YouTube videos. I then jot down all the interesting ideas that I think I could write about.

I hope this blog can has helped you a little bit. Do you have already have a blogging diary? How do you organise your blogging schedule?