I started my Pinterest account when it first launched in 2010. I was immediately hooked. My friend who works in advertising knew which social platforms were new and emerging and sent me a link to sign up. Back in those days you had to be invited to join. The 24 hours or so wait was tiresome but as soon as I joined I was in love. It was like my creative brain had exploded and there were other people that loved what I loved.
Eight years later and I have come to realise is an incredible marketing platform. I don’t have to be too “business” about it. I can be a bit “business” whilst still having fun and creating mood board filled with my loves and wishes. For a long time now I have read about bloggers saying their main source of traffic was Pinterest and I was so confused. I barely had more than one click through to my site a month. With a little bit of research and trial and error I now have about 50 people click through from Pinterest to my site everyday and I intend on growing that. These supremely easy 5 top tips are the ways I have been growing that traffic and my Pinterest monthly visitors.
Pinterest is no longer about how many followers you have, it is basically a search engine for you to use to your advantage, so wait no further and use these tricks to help boost your websites traffic. This is applicable for bloggers, brands and businesses alike.
Your first step is to change your Pinterest account to a business account. This will allow you to see your stats and audience insights and is completely free. Without this account change you aren’t going to be able to follow the next few steps. To change to a business account, log in to your Pinterest account on your desktop, click the three dots in the top right and in the drop down menu it will tell you to change to a business account.
ANALYTICS – AUDIENCE INSIGHTS
Now you have a business account you are able to see your stats. However, it may take about 24hours to have the stats show. Now I want you to click the top left button which says ‘Analytics’ then click the drop down menu which says ‘Audience Insights, Early Access’. This section is your ticket to Pinterest fame as such. It is a page of statistics of all of the users from across the globe that use Pinterest. You can inspect the ‘Categories and Interests’ section and click on the categories which you tend to pin for yourself and in the category that you blog about or show on your personal website. An example being that on my site I write mostly about beauty. So once I click on Beauty at this moment the top three most popular beauty pins are to do with Hair Care, Make Up and Personal Care. With this golden insight I can now go and pin pins which are in these categories and expect to very easily gain audience and re-pins from a wider range of people. Another great idea would be to pin blog posts I have written in these topics.
PIN LITTLE AND OFTEN
However much you get sucked into a pinning hole it is a good idea to pin little and often rather than in one single block of time in the day. I like to do 5 minutes in the morning, 5 minutes at lunch and 5 minutes in the evening. This means your pins will regularly at the top of search feeds.
PIN EVERY IMAGE FROM YOUR WEBSITE
This can be awfully time consuming if you have been blogging for a long time. You don’t want to pin every blog post in one day. As I said in the last tip, you want to pin little and often. I would suggest pinning your blog post on the day you are setting it live and make this pinning time part of your marketing plan for your blog post release. Your aim would be to have all of your content linked on Pinterest but unless you are only just starting blogging this may be something that will take a long time.
PLACE YOUR PINS ON DIFFERENT BOARDS
Pinterest now allows you to have an infinite amount of boards but you can also have sections within these boards to help you organise your creative mind. For example I have a BAKING board which has sections which include ‘Birthday Cakes’, ‘Easter’, ‘Christmas’ etc. Another tip I wanted to share about placing your pins on different boards is to share your own personal pins from your website to different boards to help increase their reach.
For more in depth helpful tips on social media and a print out illustrated timetable check out my ebook on ‘How To Ace Social Media’.